Apps for iPhone, Android and Mac

Calm, useful apps for everyday life.

Primaeyu makes simple, honest apps that help without getting in the way. Meet Zena, a calm food & body tracker, and Little by Little, for goals and habits, coming soon.

Zena is free to download. Logging stays free.

One glance tells you how today is going

Zena shows calories left, your carbs, protein and fat, and your progress, without clutter.

  • Re-log a recent food in two taps, or scan a barcode.
  • See calories against your daily budget, plus weight and body trends.
  • Mediterranean recipes and guides, if you want them.

In the stores, Zena may still show its old name, My Mediterranean Diet Tracker.

Learn more about Zena

Little by Little on a Mac (sample data): the goal list next to the selected goal, Lose 10 lb, at 60% with its actions Work out and Walk.

Coming sooniPhone, Android & Mac

Big goals, done little by little

Write down a goal, tap when you do the work, and watch the bar fill up. Goals and daily habits in one calm app.

  • Daily, weekly or monthly actions, logged in one tap.
  • Track a number, like your weight or savings, toward a target.
  • Unlimited goals for free. Premium adds sync and reminders.
Coming soon to theApp Store Coming soon toGoogle Play Coming soon to theMac App Store

Learn more about Little by Little

How we build

Four promises in every app

  • Calm by design

    No pop-ups when you open the app and no nagging. Paid features show a small lock and wait until you tap them.

  • Free where it counts

    The everyday basics are free. In Zena, everyday logging of food, water, exercise and weight is free. In Little by Little, unlimited goals are free.

  • Your data is yours

    No ads, and we never sell your data. You can delete your account and data from inside the app.

  • Made for everyone

    Large text, strong contrast and screen-reader labels are part of the design from day one.

Questions or ideas? Talk to us.

Write to us and we’ll get back to you by email.